Systems we operate
Not clients we served.
Systems we run.
Every system below is one we built and run ourselves. Each page carries the architecture, the constraints it was built under, and what broke.
AI assistant · our own back office
The first hour of the day, back
An owner-operator spends the first hour of every day harvesting, sorting, drafting and chasing. None of it is the work. All of it…
- dailyrunning on our own operation
- 0messages sent without a person clicking send
Front desk · clinic phone systems
The phone answers itself
A clinic misses calls because the people who answer them are with patients. The call is not lost because nobody cares — it is…
- <10sfrom missed call to text back
- 6workflows in the template
Orchestration · the engine under the rest
One template, cloned per client
Every automation agency hits the same wall: the second client wants the same thing as the first, slightly different, and it gets…
- 6workflows, built once
- 1node edited per client
Lead follow-up · enquiries that already arrived
Seven touches, then it stops
Most businesses do not have a lead problem. They have a follow-up problem — enquiries sitting in a phone, an inbox and a…
- 7touches over two weeks
- 14 daysthe whole sequence, then it stops
E-commerce · our own US store
Order to profit, unattended
Orders, supplier costs and profit were tracked by hand in a spreadsheet. Every figure needed a person to produce it, and the…
- 257automated tests
- 10,780lines of production code
Web · the page you are reading
The site is the case study
A studio that builds websites should not need to describe how it builds websites. The page you are on is the artefact — including…
- 0JavaScript dependencies shipped
- 15pages
Internal operations · our own workspace
A spending cap that refuses
We run our own back office on the principles we sell. The interesting part is not that there is a budget — it is that the budget…
- $0overspend to date
- exit 2before the request, not after
Research · our own product sprint
The same rubric, every time
Product research is where opinion quietly replaces evidence. Two stages, hard gates, a written scoring rubric, and a decision per…
- 11weighted criteria
- 110maximum raw score