Lead follow-up · enquiries that already arrived

The leads already arrived.
Nobody owns what happens next.

Most businesses do not have a lead problem. They have a follow-up problem — enquiries sitting in a phone, an inbox and a notebook, worked when somebody remembers.

Built and run on our own operation first, the way every system here is.

How it works Book a 15-minute call Your numbers, on the call
Seven touches, and the reply that stops them An enquiry lands and its lawful basis is recorded. Seven touches run over fourteen days, email first. When the person replies, a refusal line stops the sequence immediately and the lead is handed to a person with the whole thread. SEVEN TOUCHES OVER FOURTEEN DAYSDay 0 · the enquiry landslawful basis recorded firstDay 0 → day 14email first, one touch at a timeThey replyTHE SEQUENCE STOPS HEREHanded over, whole thread attached
A reply stops it there — not at the end of the week.

Every figure here is a build fact — counted, not claimed. No outcome numbers appear on this site until a client’s system produces one.

  • 7touches over two weeks
  • 14 daysthe whole sequence, then it stops
  • 0lead lists bought or resold
  • 0touches after a reply arrives
  • every rowconsent recorded before anything sends
  • emailfirst — SMS only after a reply
  • 1suppression list, shared and permanent
  • $500–1,500per message, if consent is skipped

The follow-up that was always supposed to happen.

A lead that arrives on Saturday and gets a reply on Tuesday has already been answered by someone else. The gap is not laziness — it is that follow-up is the one job with no deadline attached, so it loses to every job that has one, every single week.

So every enquiry enters a sequence: seven touches over two weeks, email first, each one written for the stage it is at. The sequence stops the moment they reply — not at the end of the week, not after the next scheduled send. A person who answered should never receive touch four, and a system that lets that happen has done more damage than the follow-up was worth.

How it works

Six stages, and one of them is a gate.

The gate is third rather than last, because a consent check that runs after the send is a record, not a control.

  1. 01

    The enquiry yours, not bought

    It works the enquiries your own advertising already produces. We do not buy lists, resell contacts, or import a database you have no relationship with — anyone who wants leads bought for them is a prospect we decline.

  2. 02

    Deduplicate against everything

    Checked against everything already contacted, so the same person is never entered twice by two different routes. A duplicate in a sequence reads as carelessness at exactly the moment you are asking to be trusted.

  3. 03

    The consent gate no basis, no message

    Every row carries a recorded lawful basis, and the sequence checks it before a message moves. Not a legal footnote: statutory damages for unsolicited messaging run into hundreds of dollars per message, which turns a careless import into a business-ending number faster than anyone expects.

  4. 04

    Seven touches email first

    Fourteen days, email first, each touch written for the stage it is at rather than the same nudge seven times. It runs on the weekend, on the day you are ill, and on the day you forget it exists.

  5. 05

    A reply stops everything

    The sequence halts immediately, and the reply itself is what promotes the lead to SMS-eligible — timestamped at the moment it happened, so the record of why a text was allowed is the reply that allowed it.

  6. 06

    Handoff to a person

    A qualified lead reaches a human with the whole thread attached, so the conversation continues rather than restarting. The system never pretends to close anything.

The suppression list

Shared and permanent. A STOP anywhere is a STOP everywhere, forever — not for this sequence, not for ninety days. The cost of honouring that is one lead; the cost of not honouring it is the kind of number that closes a business.

Six stages, with the consent gate third The enquiry your advertising produced is deduplicated against everything already contacted, then meets a consent gate: no recorded basis, nothing sends. Past the gate, a seven-touch email sequence runs; a reply promotes the lead to SMS with a timestamped opt-in and hands it to a person. NO BASIS, NO MESSAGE01 The enquiry you already gotnot a list anybody bought02 Deduplicateagainst everything already contacted03 Consent gatechecked before every sendNO RECORDED BASIS → NOTHING SENDS04 Seven touchesemail first, stops on reply05 A reply promotes to SMSopt-in timestamped at that moment06 Handoff to a personSuppression is shared and permanent:a STOP anywhere is a STOP everywhere.
The gate is third. A consent check that runs after the send is a record, not a control.

What you get

What it runs on, and what stays yours.

A sheet you own

Not a system you rent

The records live somewhere the client already has access to. Nothing about this requires logging into something only we can see.

On a schedule

Including the weekend

A scheduler rather than long waits, so a restart cannot drop everyone mid-sequence. Saturday’s enquiry gets Saturday’s first touch.

Consent, recorded

Before it is needed

The lawful basis is written on the row when the row is created. Reconstructing consent afterwards is not a thing that can be done honestly.

The leads are yours, the sheet is yours, the sequence text is yours. There is nothing here to be held hostage by.

Want this one walked through against your own numbers? Email info@adapton.io and we will show you the parts that transfer and the parts that do not.

The limits

What it does not do.

Most of these are refusals rather than gaps, and each one is said on the call rather than discovered later.

  • It does not buy, sell or resell leads. It works the enquiries you already get.
  • It does not import a cold database you have no relationship with. No recorded basis, no message.
  • It does not replace your CRM. It makes the follow-up that was always supposed to happen actually happen.
  • It does not judge a lead for you, and it does not claim a reply rate. Nobody can promise you how many will answer.
  • It does not start with SMS. Email first, and a text only after a reply has earned it.
What this system will not do Three refusals: it will not buy or resell leads, it will not import a cold database with no lawful basis, and it will not replace the client’s CRM. All three sit above a refusal line. WHAT THIS SYSTEM WILL NOT DOBuy or resell leadsthe leads are yoursImport a cold databaseno relationship, no lawful basisReplace your CRMit makes follow-up happen, nothing moreEach of these is a prospect we decline, out loud.
Said on the call, not discovered in month three.

Next step

Show us the thing you do every morning.

Fifteen minutes. We ask three questions and do the arithmetic with your real numbers. If it is not worth automating we will say so on the call.

Send us the details

All case studies · info@adapton.io