US realtors & small brokerages
Forty enquiries a month.
Three of them worked.
Every enquiry gets a sequence — seven touches over two weeks, email first, stopping the moment they reply. When one is ready it hands them to you with the whole thread.
$1,500 to build · + $400/mo to run it
- day 0enquiry lands, lawful basis recorded✓
- day 0email one — answers the question they asked✓
- day 2email two — the listing next door✓
- day 5email three — still no reply, still email✓
- day 6they reply. SMS unlocked, consent timestamped✓
- day 6handed to the agent with the whole thread✓
Illustrative. The steps are the real sequence; no figures are claimed.
What it is
The other thirty-seven never hear from anyone.
Every enquiry that reaches you enters a written sequence: seven touches over fourteen days, email first, each one written for the stage it is at rather than resent. It stops the moment they reply, and when one is ready it hands them to you with the whole thread attached. The leads stay yours — we do not buy lists and we do not sell them.
Forty enquiries a month, two or three properly followed up, and an average commission around $8,000. We will not tell you what the other thirty-seven are worth, because we do not know — but one of them pays for this four times over, and you can do that arithmetic on the call in under a minute.
Built and tested. Never run for a client. You would be the first install, and your build is fourteen days from signature.
The system
One enquiry, from Saturday night to handoff.
Six things happen. Five of them happen whether or not anybody is at a desk.
-
01
An enquiry lands at 9pm Day 0
It is deduplicated against everything already contacted, and a lawful basis is recorded with its source and a timestamp. No basis, no message — the sending node refuses rather than warns.
-
02
The first email goes out Day 0
Email, not SMS. Accurate headers and a working opt-out, which is what CAN-SPAM asks for and what cold SMS cannot satisfy.
-
03
They do not reply Days 2–13
Seven touches over fourteen days, each written for the stage it is at rather than resent. Still email, still no texting.
-
04
They reply Day 6
The sequence stops the same day, and their reply is what unlocks SMS — recorded with when and how they opted in.
-
05
They are ready Day 6
The agent gets an alert with the whole thread attached. This is the first point at which a person is needed.
-
06
Somebody says STOP Any day
Suppression is shared across every client and permanent. A later scrape can never re-add them.
TCPA is architecture here, not a disclaimer
Cold SMS to a US mobile carries $500–$1,500 in statutory damages per message, and realtor business lines are overwhelmingly mobile. So email carries the top of the sequence under CAN-SPAM, and we only text someone after they have replied or opted in. If you are ever asked, you can show the record. Most people building this ignore it — which is the reason to ask them, not us.
Delivery
Fourteen days. You are on two calls.
Day 1
Onboarding call
Your market, your lead sources, your voice, your calendar. Forty minutes.
Days 2–13
Built and broken
Sourcing, the sequence, the consent gate, opt-in capture and STOP handling — every path live-tested on a seeded list of our own numbers.
Day 14
Handover
A handover call, a one-page how-it-works, and a Google Sheet you own.
We do not go live on an untested path. However tight the date, every path is tested end to end before anything reaches you.
Pricing
One build. One monthly.
The leads are yours. We do not sell lists and never will.
$1,500
to build and install
$400
per month to run it
Build fee due at signature; the monthly starts at go-live, not at signature. It covers hosting, monitoring, error alerts, usage costs, the monthly report, and up to two hours of changes a month. Minimum three months.
Included
- Sourcing and enrichment, deduplicated against everything already contacted
- A consent gate that refuses rather than warns
- Seven touches over fourteen days, stopping the moment they reply
- Opt-in capture, and a suppression list that is permanent
- Handoff alerts with the full thread, a Google Sheet you own, and a monthly report
Not included
- Buying or reselling lead lists — we build the system, the leads are yours
- Cold calling on your behalf
- MLS integration or IDX feeds — anything needing MLS membership
- Contracts, disclosures, or anything a licensed agent must sign
- Any guarantee of a number of leads, appointments or closings
We guarantee the system runs, every lead gets a recorded follow-up, and nothing sends without a lawful basis. Never a closing count.
If what you need falls outside a listed scope it is a separate quote, not a stretched package. Send the details to info@adapton.io.
Questions
The ones worth asking.
Is this legal?
Email is, under CAN-SPAM with accurate headers and a working opt-out, and that is where we start. We only text after someone has replied or opted in, and we record when and how. That is the part most people building this skip.
Can you get me leads?
No. We do not sell lists. We build the system that works the leads you are already paying for.
I already have a CRM.
Then you may not need us. Does it follow up on its own, or does someone have to remember?
Can I see it working?
Not for a client — it has never run for one, and we would rather say that than let you assume otherwise. It is built and tested. The scope and the price are on this page, and you would be the first install.
Next step
Fifteen minutes. Then you will know.
We ask three questions and do the arithmetic with your real numbers. If it is not worth building we will say so on the call.
Send us the detailsOr email info@adapton.io